This item nike culture the sign of the swoosh cultural icons series set up a giveaway customers who bought this item also bought page 1 of 1 start over page 1 of 1 this shopping feature will continue to load items in order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading. Culture the sign of the swoosh cultural icons series you can really realize how importance of a book whatever the book is if you are fond of this kind of book just take it as soon as possible. Series core cultural icons summary this book is one of the first to take an in depth look at how an advertising image works it situates the nike swoosh logo in terms of political economy sociology culture and semiotics book jacket. It situates the nike swoosh logo in terms of political economy sociology culture and semiotics nike culture describes and deconstructs the themes and structures of nikes advertising outlines the contradictions between image and practice and explores the logic of the sign economy. In nike culture part of the sage core cultural icons series robert goldman and stephen papson provide a fascinating deconstructive take on the television advertising strategies of that most successful of sportswear brands nike
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