Buy in saving your good idea from getting shot down saving your good idea from getting shot down book buy in equips you to anticipate and combat attacks so your good idea makes it . In the preface to buy in saving your good idea from getting shot down john kotter and lorne whitehead say it would be wonderful if the good ideas you champion on or off the job could simply stand on their own. Buy in saving your good idea from getting shot down is about creating change on a smaller level by selling your ideas to the people who matter we have all given birth to ideas that die because . Youve got a good idea you know it could make a crucial difference for you your organization your community you present it to the group but get confounding questions inane comments and verbal bullets in return before you know whats happened your idea is dead shot down youre furious. Youve got a good idea how do you move forward and get it through to actually make a positive change how do you keep your good idea from getting shot down by naysayers obfuscators and other critics this book distils the various ways that people criticize and undercut good ideas
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