Focus group research qualitative essentials this is the median price based on sales of this product in the same condition from all listings on ebayca amazoncouk jo ellen asbury books biogs visit amazoncouks jo ellen asbury page and shop for all jo ellen asbury books. Focus group methods emerged in the 1940s with the work of merton and fiske who used focus groups to conduct audience studies characteristics of focus groups the design of focus group research will vary based on the research question being studied. Focus groups are a form of qualitative research that is commonly used in product marketing and marketing research but it is a popular method within sociology as well during a focus group a group of individuals usually 6 12 people is brought together in a room to engage in a guided discussion of a topic. Qualitative essentials focus group research by martha ann carey jo ellen asbury this volume provides a thorough introduction to creating and conducting focus group research projects carey and asbury provide background on the history of focus groups then document the best practices in conducting a study using them they also provide . A focus group is a common qualitative research technique used by companies for marketing purposes a focus group typically consists of a small number of participants usually around six to 12
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